Digital Marketing Specialist

Newark, Delaware, United States

Job Summary 

Are you excited to bring your creativity into reality? Are you thrilled to join a team of passionate professionals to work toward achieving the same goal? Join our team if the answers are yes! As a Digital Marketing Specialist, you will take lead in advertisement development and management, digital promotion optimization, and leading multifaceted communication. The base salary is $3800-4600/month (Junior) or $4600-6000/month (Senior), and the range for monthly bonus is 0~10%

Essential Duties and Responsibilities

Include but are not limited to:

Advertisement Development and Management

  • Create advertisement content, design marketing campaigns, and develop promotional strategies to promote products on marketplaces (includes Amazon, Newegg and Walmart)

  • Manage PPC advertising strategy and advertisement budget for all products on various marketplaces

  • Discover and expand new third party advertising channels (Google, Facebook and more) 

  • Design and maintain advertising posts on various social media platforms

  • Study business model and minimize advertising expenses while maximize sales revenue   

  • Continue to learn and implement new advertising programs and features available on the marketplace platforms

Products Promotion Optimization

  • Work closely with Product Managers (PM) to tailor product recommendations to target audience by utilizing marketplace promotion tools

  • Collaborate with Customer Service Representative team to monitor and respond to customer reviews and comments

  • Cooperate with PM to design and optimize promotional content to reach sales objectives 

  • Communicate with cross-functional teams to brainstorm and solve issues

  • Participate in ad-hoc projects as assigned

Basic Qualifications and Requirements

Include but not limited to:

  • Bachelor’s degree is required and higher degree is preferred.

  • Majors in Marketing, Business Intelligence and relevant fields are welcomed. 

  • Abilities to maintain a keen attention to detail, perform data analysis independently, and work efficiently under pressure are required.

  • Demonstrated ability to formulate and drive data-driven decisions is required.

  • Prior experience with Amazon Ads, Google Ads and Facebook Ads is preferred.

  • Experience with social media marketing and advertising is recommended.

  • Ability to provide picture editing skills in Photoshop, Illustrator, InDesign, PowerPoint, and Flash is preferred.

  • Bilingual abilities in Mandarin Chinese and English are highly recommended.

  • Being proficient with Microsoft Office, Google Workplace, and SQL is required.

  • We are open to accepting candidates with OPT. We are open to considering H-1B sponsorship.

  • We offer comprehensive medical insurance options (including vision and dental plans), paid time off, paid holidays, and relocation bonus for new hires who need to move from other states. 

Preferred Qualifications and Requirements

Include but not limited to:

  • Master’s degree and above is preferred.

  • Excellent problem solving, analyzing and organizational skills with experience identifying business opportunities and building product strategies are needed.

  • Abilities to take initiative, be hands-on and execute plans are required.

  • Demonstrated ability to conceptualize, manage, and prioritize multiple projects is preferred.

  • Former experience with major digital advertising platforms (Google, Facebook, Amazon) is required.

  • Previous working experience at major US online marketplace, including Amazon, Newegg, Walmart, and eBay,  and/or experience in e-Commerce industry is highly desirable.